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Removing barriers to
life-changing opportunities
Social mobility alone isn’t enough. For too long, organisations have focused on conditional access without addressing the systems that define perceived value in the first place.
And when value is measured by background, not ability, opportunity stays out of reach.
The business case for EDI was anchored to moral arguments when a powerful talent case was right there all along—we just didn’t have the data to prove it. Millions are overlooked every year. Not because they lack ability, but because we’ve lacked the tools to see what they can really do.
Clu was built to change that.
Our Theory of Change
We believe value should be defined by what someone can do, not where they learned to do it. Clu gives organisations the visibility to make fairer decisions, and people the confidence to realise their potential.
We’re using technology to unlock human value—at scale. Our goal is clear: to improve the economic mobility of 100 million people.
Making the working world work for everyone
Where We’re Already Making a Difference
As part of our impact commitment, we invest 5% of client revenue into building the Cluniverse—a free, accessible employability tool used by over 2 million people a year.
To date, we’ve donated over £100K worth of licenses to more than 200 education, empowerment, and employability organisations. And we’re just getting started.
The Cluniverse helps people understand and communicate their value, helping them focus on careers they can thrive in.
No more wasted talent. No more trauma of compound rejection.
